This is a partial, non-exhaustive list of notable online dating websites and mobile apps. Wikimedia list article.

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The dating industry has been continuously growing for many years and it is highly unlikely that the growth is going to stop anytime soon. It is estimated that by the end of this decade around half of the couples will have been met online.

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A trending monetization strategy for dating apps since are rewarded surveys. Usually, the users of dating apps, when they are given with both options, opt-in for a survey instead of a rewarded-video, simply because it rewards them with more likes for instance. The rewind characteristic let users to re-swipe others, they have accidentally swiped away forever.

For instance, in the Matcher dating app, users answer a survey and redeem additional swipe-rights for a certain time period depending on the monetary value of the survey. Today, online dating apps users count almost million worldwide whereas in they are expected to rise to million. In the Spotafriend app, users can complete different tasks e. Passport : Users can change their location and swipe through people who live in different cities.

Staggering revenue of dating services – you might want to start your own today

Users could redeem those sites for boosting their profile within a geographical radius or increase their available likes within a certain time. Prev Next. As Statista indicates, both online total of users and the total revenue of dating apps are rising dating after year and are expected to grow further in revenue next few years.

Rewarded Surveys A trending monetization strategy for dating apps since are rewarded surveys. Rewarded Surveys. The online dating market landscape As Statista indicates, both the total of users and the total revenue of dating apps are rising year after year and are expected to grow further in the next few years.

Comparison of online dating services

Online dating apps users in millions — Source: Statista. App monetizationOriginal InsightsMarket Research.

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But how dating apps generate revenue? Do you want to distribute your survey?

Online dating

Online the majority of the dating app users are not willing to pay a few sites per month, for dating, popular dating apps like MeetMehave implemented in-app advertising in order to have a constant revenue stream. The Offerwall placement actually shows a free coin section within the app and it is a free alternative to paid features. Rewarded Videos Since the majority of the dating app users are not willing to pay a few dollars per month, for instance, popular dating apps like MeetMehave implemented in-app advertising in order to have a revenue revenue stream. Offerwalls The Offerwall placement actually shows a free coin section within the app and it is a free alternative to paid features.

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Below is an overview of some monetization strategies that dating apps have adopted:. If you continue to use this site we will assume that you are happy with it. Below is an overview of some monetization strategies that dating apps have adopted: Subscription: is a popular monetization strategy approach among dating apps where users can purchase premium features e. In conclusion, dating apps is an interesting app category to look into.

We use cookies to ensure that we give you the best experience on our website. The online dating market landscape.

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It is evident that dating apps have found different mechanisms in order to prompt their users into a subscription, therefore revealing a monetization opportunity. Tinder is free for anyone to use, but with their premium subscription plans, users can increase their possibility of matching with more people. Users can access the basic version of their dating app and get charged for other premium features.

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Online dating is becoming more normalized by society as an increasing amount of users find online dating as something which is socially accepted. Unlimited likes: Users can use an unlimited of likes. For example, with Tinder Plus, you have Unlimited Likes whereas with the free edition there is a certain limit per day. More and more models appear to capitalize in this rising category and turn dating into a profitable, sustainable business in the world of mobile apps.

Global online dating market ( to ) - size, trends and forecast

Additional super likes : Users have five super likes instead of one when they swipe up. Rewarded Videos. Rewarded surveys can be placed as an additional entry to a free coins section and provide a way for users to unlock certain features of the dating app. Launch your survey today. We have experienced that firsthand at Pollfish.

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App monetization. Different dating apps integrate Rewarded Surveys as an extra revenue stream within their dating apps in order to increase their in-app advertising revenues.

Dating app revenue and usage statistics ()

Over online last years, they have attracted datings app users while their rising revenues are built upon a variety of different monetization models such as In-app Purchases, Rewarded Videos Offerwalls and Rewarded Surveys. Some other features that users can access with those subscription options are: removal ofsee who has read your sent messages, get one boost per day, match to more attractive users. In the revenue of MeetMe, in order to access some extra sites, like the boost of their profile, users have also the option of watching a Rewarded Video instead of subscribing to the premium edition of the app.

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